I'm a Lensmaster on Squidoo.com. A lens is similar to a Blog except
that you are restricted to the use of widgets. Squidoo has coded
widgets in it's "modules". Modules are like building blocks and you
construct your Lens using modules that include link lists, videos,
comment, polls, etc.

Squidoo is a community of people of various interests of which, mine
is Home Business, Blogging, Affiliate Marketing, and all the topics
that relate to them. You can find a Lens on just about anything and
they are very easy to make. There is a Forum and all kinds of tutorials
and help topics to assist you if you are not confident in what you
have created.

What is the benefit of Squidoo to me as a Home Business owner and
Affiliate Marketer?

I can "showcase" my opportunities and business on my Lens and put
a different twist on it. An explanation of otherwise not visible details
that appear on a companies' website or spashpage. I can show my
earning stats and downline growth that can spark curiosity in viewers.
I get involved in related "groups" and market to other Lensmasters,
as well as learn what strategies they use.

What is the most popular search engine in the world? You guessed it...
Google. When you create a Lens, the Google search engine "spiders"
come to crawl your site and often give your Lens a great placement
in the Google Search Engine. If you update your Lens regular and
provide fresh and relevant content you can reach #1 in your search
category and maintain it there, or at least on the first page.

As you can see below my Lens is on top and I am confident it is
because I update it every second day and sometimes daily.

The trick here is to make your URL relevant to what your Lens is about and Google
uses it as a keyword to list your Lens on its' search engine. For example, if your Lens
is about a widely recognized company GDI - Global Domains International, then the
wise thing to do is enter your title to the Squidoo URL as:
http://squidoo.com/GDI or squidoo.com/GlobalDomainsInternational
When a person searches for GDI on Google, there is a good chance your
Lens will be there waiting for them on the first page. Again, it depends on your
content and how "attractive" your Lens is.

Oh! There is one more thing I forgot to mention about Squidoo...it's free!